Professional photography can turn a product that perhaps at first glance isn't your usual beauty. However with good lighting and creativity your product can shine. The box below is for the forward looking software company called FUTUREsoftware. The brief was to create images for press-release and public relations. They wanted their images to be both appealing to the eye as well as serving the purpose of what the box did in so far as the array of features that each type of unit had. This is an example of a product shot. It has more in-depth lighting and creativity as the actual job was shot in their offices on a white background and then all the rest being edited and rendered by our team of experts.